How This Recruiting Company Is Putting the Human Back Into Human Resources

In 2011, Minshew cofounded The Muse, a recruiting site that connects millennials with job opportunities via a search experience that focuses on corporate culture. The secret weapon? Content. Fortune 1000 companies and startups alike pay The Muse to bring a video crew to their offices to capture the vibe and talk frankly with execs, who dish on culture and daily routines. Necessary details -- job title, salary, skill requirements -- are still present, but the rich content answers the questions job seekers really want to know, from how much the company values transparency to whether it favors office diplomacy or bare-knuckled criticism. “We wanted to make navigating your career more personal, visual and human,” says Minshew, now 31.

To date, The Muse has raised $28.7 million in funding, a particular point of pride for the young CEO, who had to pitch her idea 148 times before anyone invested. But now, with some 50 million users, more than 30 contributors to its career advice blog and 75-plus coaches helping new professionals figure out what they want to be when they grow up, The Muse has granted Minshew what she’s working to give each member of her community: career fulfillment.

How to hire millennials: Minshew’s top three rules.

1. Offer development opportunities.

A global survey of millennials found that 38 percent of them want to quit. Why? Many don’t feel invested in. Sponsor development opportunities, and shout them loud and clear.

2. Always be recruiting.

Top talent isn’t necessarily waiting until they need a job to look for one. They’re paying attention now. Be proactive, put content everywhere -- on social platforms and through events -- and offer thought leadership.