Technology

3 Biggest Cybersecurity Threats Facing Small Businesses Right Now

Technology has quickly engulfed the world around us. Everything we do, both at a business and personal level, seems to involve technology in one way or another. However, as that happens, small businesses continue to be a top target for hackers, with the number of organizations hit by cybercrime rising each year. According to The Ponemon Institute’s 2017 State of Cybersecurity in Small &…

5 Signs an Initial Coin Offering Is a Scam

If you have been paying attention to the fintech space over the past few months, then you have likely heard the term “ICO” thrown around time and again. To date, blockchain startups have raised over $3.5 billion via this emerging fundraising channel. But what are they? And why should we care about them? At a high level, an Initial Coin Offering (“ICO”) is a “fundraising…

How Artificial Intelligence Technology Will Change Our Lives

There is no doubt that technology has made our lives better, convenient and easier. We are lucky to live in the era where the new emerging technologies like AR, VR and AI  are offering an immersive digital experience through their products. From AI robot to unique VR headset, these creations are the next big thing in the tech world. Entrepreneur India spoke to few experts to know which sectors…

7 Ways to Create a Killer Marketing Video (Infographic)

Video content is in more demand than ever right now, with 43 percent of consumers wanting to see more videos from marketers. Statistics have also shown that focusing on video content has huge benefits for companies, with 52 percent of marketers claiming that video has the best ROI as compared to all other types of content. There are simple ways your business can gain an advantage through video content,…

More Emails, More Sales? The Surprising Argument For Aggressive Email Marketing.

Don’t annoy your customers. If there’s a cardinal rule of email marketing, that’s it. Thus, most marketers describe the ideal email strategy as a careful balancing act between frequency and engagement. Sure, you need to send enough emails to stay on the customer’s radar. But send too many and your subscribers will flee, your click and open rates will plummet and you will find…

The Top 10 Tech Jobs Where You Might Not Need a College Degree

The stories are almost legend. The barista who hustled his way into Uber, learning coding in quiet hours at the coffee shop, all without a college degree. The guy with a 2.5 high school GPA and a few college credits at a satellite campus who snagged himself an engineering job at Google. The key to their success -- hustle -- won’t be surprising to you. Stories like these trade on hard work by…