Marketing

3 Exclusive Events for Top Entrepreneurs to Unplug and Recharge

There are plenty of events for entrepreneurs throughout the year, but where can you unplug, recharge, and deeply connect with the most elite performers? We asked Advisors from The Oracles for their top picks when planning their calendars. Attended by some of today’s biggest niche influencers in business, these events are intimate and highly curated, and they far exceed your average conference…

Want Higher Response Rates? Start Treating Your Sales Prospects Like People.

Sales isn’t an easy job. It takes the right personality and a certain set of skills to be successful. That's why whenever I’ve hired for a sales position, I’ve found that it’s very hard to find that right person. That’s because so many salespeople have the wrong attitude when it comes to communicating with their prospects. They’re so focused on the numbers…

OMD Predicts 2018 To Focus On Digital Transformation And Consumer Behavior

OMD's ninth annual conference, OMD Predicts, is back. With the theme of 'Inspire,' the conference will be held on September 19 at the JW Marriott Marquis Hotel in Dubai. With a focus on digital transformation and how brands can really target consumers, the event will be headlined by marketing expert Omar Johnson, who will discuss about harnessing the "purchase power…

Mind Matters: Five Customer Psychology Principles To Boost Your Exhibition ROI

We often imagine our motivations are highly complex, but extensive research proves that this isn’t always so. In fact, we act and react to a variety of stimuli in predictable ways. So where does this fit in with your exhibition stand and your potential attendees? Well, if you understand these psychological buttons, you can press them to make your desired outcome more likely. That applies to…

Why UAE Companies Lag On Content Marketing And How To Catch Up

The UAE is an exciting place to do business. Which makes it all the more frustrating to know that so many companies fall short when it comes to using content marketing– the smartest and most progressive marketing approach out there. So, why do so few companies in the UAE use content marketing? And how can you go against this negative trend and get greater returns for your marketing spend? Let’s…

Marketing To Millennials: Building A Communications Strategy

As the first digitally native generation, millennials have re-written the rulebooks when it comes to brand marketing. Unlimited access to information and 24/7 connectivity across multiple platforms and devices -often on the go- means that today’s marketer must deliver communications that are relevant to the device, channel and stage of the buyer journey to earn their loyalty.  But marketing…