Marketing

OMD Predicts 2018 To Focus On Digital Transformation And Consumer Behavior

OMD's ninth annual conference, OMD Predicts, is back. With the theme of 'Inspire,' the conference will be held on September 19 at the JW Marriott Marquis Hotel in Dubai. With a focus on digital transformation and how brands can really target consumers, the event will be headlined by marketing expert Omar Johnson, who will discuss about harnessing the "purchase power…

Mind Matters: Five Customer Psychology Principles To Boost Your Exhibition ROI

We often imagine our motivations are highly complex, but extensive research proves that this isn’t always so. In fact, we act and react to a variety of stimuli in predictable ways. So where does this fit in with your exhibition stand and your potential attendees? Well, if you understand these psychological buttons, you can press them to make your desired outcome more likely. That applies to…

Why UAE Companies Lag On Content Marketing And How To Catch Up

The UAE is an exciting place to do business. Which makes it all the more frustrating to know that so many companies fall short when it comes to using content marketing– the smartest and most progressive marketing approach out there. So, why do so few companies in the UAE use content marketing? And how can you go against this negative trend and get greater returns for your marketing spend? Let’s…

Marketing To Millennials: Building A Communications Strategy

As the first digitally native generation, millennials have re-written the rulebooks when it comes to brand marketing. Unlimited access to information and 24/7 connectivity across multiple platforms and devices -often on the go- means that today’s marketer must deliver communications that are relevant to the device, channel and stage of the buyer journey to earn their loyalty.  But marketing…

Experience Matters: Ways To Create Emotional Value For Your Customers

Have a think about the last time you made a purchase– maybe you ordered food for delivery online, or picked up a new pair of shoes from the mall, or you may even have sourced a handmade gift made by a local designer on Instagram. Was it a smooth and seamless experience? Maybe not. Could it have been better? Almost definitely. No matter how you shop, it is safe to say shopping consumes a large…

Standing Out: Ensuring A Stellar Customer Experience Is Key For Brands

Over the past five to ten years, the automotive industry has seen huge interest across the region. Established brands in the Middle East have increased and adapted the products that they bring to the market. They’re offering more technology, luxury, and modern design than ever before. It’s not limited to the old hierarchy of European or American companies, with Japanese and Korean counterparts…