Social media

Honest Vulnerability Is a Better Personal Brand Than Pretending Life Is Perfect

The social media era has been a fascinating time period that I’m sure psychologists and researchers have salivated over. There are many people whose everyday actions are determined by how they will be perceived on Instagram or other social media platforms. On social media, you typically encounter everyone’s best moments -- their highlights; the glitz and glamour. Recent Superbowl…

Four Marketing Methods That Weren not Relevant 10 Years Ago (That You Can No Longer Ignore)

The digital age has been an incubator for all sorts of effective PR techniques. Though PR methods tend to change based on various consumer and behavioral trends, we've seen one major shift in communicative PR develop over the past decade: it has changed horizontally. Compelling your audience to support your product or service takes more than just having an interesting product; they want…

Can Social Media Persuade You to Spend More Money?

Towards the end of last year, two of Facebook’s social scientists acknowledged in a blog post that passive consumption of content on the platform can affect a user’s mood and mental health. The authors, director of research David Ginsberg and Moira Burke, a research scientist, say that recent research blaming social media for an increase in alienation, depression and anxiety is “compelling.” They…

How Social Media Levels the Marketing Playing Field

If you ask many startups and small businesses “where did you source new clients from,” most will say through word of mouth, their existing network of contents, or networking in general. The answer is rather vague as many startups and small businesses, in fact, source new customers through a combination of timing and chance. So how do startups and small business systematically acquire…

How Do Your Social Media Habits Compare to the Average Person?

If you’re like the average person, you’ll spend more than five years of your life on social media -- five years and four months, to be exact. That breaks down to nearly two hours (116 minutes) a day spent on YouTube, Facebook, Snapchat, Instagram and Twitter -- not to mention some of the less popular platforms such as LinkedIn, Reddit, Tumblr, Pinterest and Musical.ly, an app popular with…

This Instagrammer With More Than 1.5 Million Followers Is Now Traveling the World in a 4 Seater Plane

In this series, Instagram Icon, Entrepreneur speaks with the individuals behind popular Instagram accounts to find out the secrets of their success. Unlike other travel accounts, which tend to highlight tropical vacations and luxury ski chalets, Louis Cole’s account seeks to inspire others with portraits of locals and photos of off-the-beaten path locales -- even though his posts…