Social media

How Social Media Levels the Marketing Playing Field

If you ask many startups and small businesses “where did you source new clients from,” most will say through word of mouth, their existing network of contents, or networking in general. The answer is rather vague as many startups and small businesses, in fact, source new customers through a combination of timing and chance. So how do startups and small business systematically acquire…

How Do Your Social Media Habits Compare to the Average Person?

If you’re like the average person, you’ll spend more than five years of your life on social media -- five years and four months, to be exact. That breaks down to nearly two hours (116 minutes) a day spent on YouTube, Facebook, Snapchat, Instagram and Twitter -- not to mention some of the less popular platforms such as LinkedIn, Reddit, Tumblr, Pinterest and Musical.ly, an app popular with…

This Instagrammer With More Than 1.5 Million Followers Is Now Traveling the World in a 4 Seater Plane

In this series, Instagram Icon, Entrepreneur speaks with the individuals behind popular Instagram accounts to find out the secrets of their success. Unlike other travel accounts, which tend to highlight tropical vacations and luxury ski chalets, Louis Cole’s account seeks to inspire others with portraits of locals and photos of off-the-beaten path locales -- even though his posts…

Partners In Progress: Ime Archibong, Facebook Vice President Of Product Partnerships

Business is not just about the numbers, and no one made it clearer than Facebook founder and CEO Mark Zuckerberg when he revealed the company’s new mission statement earlier this year. His initial plan -to make the world more open and connected- needed an upgrade as it struggled to provide a much-needed sense of purpose to about two billion people already actively using the platform. The new…

Six Digital Trends You Need To Embrace For 2018

Adaptability and constant curiosity will be the hallmarks of successful communicators and marketers in 2018. So how do we make sure we’re creating the appropriate strategies? For a start, customer demand for best in class experience and personal appreciation will only come to the fore in the context of increasingly fierce competition. Marketers will need data (lots of it), automated processes,…

10 Things You Should Know About tbh, the App for Teens That Facebook Just Acquired

Facebook yesterday announced it had acquired tbh, one of today’s most popular apps among teens. But just what is it? Tbh is an anonymous compliment app geared towards tweens and teens. Unlike the now-deceased Yik Yak and Sarahah, which often incite negative gossip, tbh only allows its users to share positive things. But the real question is: Why would Facebook even want to acquire tbh? Well,…