Social media

Use These Growth Strategies to Build a 6 Figure Business

I built my first business to multiple six figures fairly quickly in 1999. It was a service business that filled a major need for a select industry. It's a business that many entrepreneurs can still start and build successful today. I sold that business and started a lifestyle business in 2011. I heard good things about generating income online and doing it passively, so I figured I could…

5 Time Wasting Distractions Freelancers Can not Afford

Working from home is one of the most attractive parts of the freelance lifestyle. Away from the distractions of a traditional office, your productivity should naturally skyrocket. Right? Actually, that’s not always the case. While it is possible to be productive in a home office, working from home offers an entirely new set of time-wasting activities to knock freelancers off their rhythm. From…

Do not Chase The Platform, Chase The ROI

About once a year, a new marketing craze emerges. Facebook was the beast for a while until they changed their algorithm and killed page reach. In its early years, Twitter was hot, until people realized that their user base was significantly sagging. Snapchat was huge, then when Instagram copied all their best features, Instagram became the marketing platform of choice for many companies. Pokemon Go…

Honest Vulnerability Is a Better Personal Brand Than Pretending Life Is Perfect

The social media era has been a fascinating time period that I’m sure psychologists and researchers have salivated over. There are many people whose everyday actions are determined by how they will be perceived on Instagram or other social media platforms. On social media, you typically encounter everyone’s best moments -- their highlights; the glitz and glamour. Recent Superbowl…

Four Marketing Methods That Weren not Relevant 10 Years Ago (That You Can No Longer Ignore)

The digital age has been an incubator for all sorts of effective PR techniques. Though PR methods tend to change based on various consumer and behavioral trends, we've seen one major shift in communicative PR develop over the past decade: it has changed horizontally. Compelling your audience to support your product or service takes more than just having an interesting product; they want…

Can Social Media Persuade You to Spend More Money?

Towards the end of last year, two of Facebook’s social scientists acknowledged in a blog post that passive consumption of content on the platform can affect a user’s mood and mental health. The authors, director of research David Ginsberg and Moira Burke, a research scientist, say that recent research blaming social media for an increase in alienation, depression and anxiety is “compelling.” They…