As the first digitally native generation, millennials have re-written the rulebooks when it comes to brand marketing. Unlimited access to information and 24/7 connectivity across multiple platforms and devices -often on the go- means that today’s marketer must deliver communications that are relevant to the device, channel and stage of the buyer journey to earn their loyalty. But marketing…
Have a think about the last time you made a purchase– maybe you ordered food for delivery online, or picked up a new pair of shoes from the mall, or you may even have sourced a handmade gift made by a local designer on Instagram. Was it a smooth and seamless experience? Maybe not. Could it have been better? Almost definitely. No matter how you shop, it is safe to say shopping consumes a large…
Over the past five to ten years, the automotive industry has seen huge interest across the region. Established brands in the Middle East have increased and adapted the products that they bring to the market. They’re offering more technology, luxury, and modern design than ever before. It’s not limited to the old hierarchy of European or American companies, with Japanese and Korean counterparts…
Startups face many challenges, but none as precarious or life-threatening as the struggle to remain cash positive. The Minority Business Development Agency (MBDA) estimates the average cost to start a business to be in the neighborhood of $30,000; and there’s significant variance in this figure, with some businesses starting out for just a few hundred dollars and others requiring upwards of…
You've heard the stories, right? Some random or famous entrepreneur started using Snapchat and they made $300,000 in six months. Another has been using Facebook Live, thousands of people watch each live session and it's tripled their business. The entrepreneur who couldn't sell any books so he left them at a car wash, the CEO of a large company got a copy and loved it. He then ordered…
When it comes to branding, there are two kinds of business owners: those who prefer to stay behind the scenes and let their companies do the talking, and those that outshine even the million-dollar companies they leave behind. As a marketer, I’ve always wondered why some entrepreneurs are able to take their personal brands to the next level and became household names while others try their hardest…
