Author : JONATHAN LONG (Founder and CEO, Market Domination Media) When Twitter announced at the beginning of the month that its ad platform was now available in more than 200 countries and territories, it opened up endless possibilities for entrepreneurs to market their businesses as well as grow their personal brands. Through my online marketing and search-engine optimization consulting I’ve…
Author : ERIC SIU (CEO, Single Grain. Founder, Growth Everywhere.) Stop me if this sounds familiar: You hear everybody talking about how great an opportunity YouTube advertising is. After all, this video-sharing website claims that more than 4 billion videos are viewed each day. That actually bigger than Facebook's reach (and growing). So you set up your own in-stream…
Author: SAMUEL EDWARDS (Digital Marketing Strategist) As you’ve probably heard before, YouTube is the second largest search engine in the entire world. That means aside from Google (which owns YouTube) no website is used more frequently each month than YouTube. In fact, the most recent statistics suggest Google attracts an estimated 1.1 billion unique monthly…
Consumer insights are where user interest meets brand values. They are essentially the bridge between vital information and the creative team that will mold it into a successful advertisement. Every piece of data can spark an infinite number of ideas for creating a campaign. After all, it’s useful to know that women feel naked without makeup when you’re working with a cosmetics…
The first step in launching any successful business should be conducting research into prospective markets. Capturing and sifting through such data is Dionna McPhatter’s specialty. Before co-founding New York-based marketing firm The Strategy Collective, which builds custom analytics platforms to better understand customers and influence business decisions, McPhatter was…
