What’s in a name? About US$100m in the case of Accenture, which reputedly spent that sum in transforming its brand from Andersen Consulting way back in 2001. Okay, not all of that went on the actual naming process, but the fact that the company felt the need to change its name in the first place, and thus incur all the costs that followed, shows just how important your brand name is. Choosing…
According to Paul Roetzer, founder and CEO of PR 20/20, “the marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in the marketing talent, technology and strategy." How does this affect marketers? And what does this mean for the modern marketing team? The role of “the marketer” is rapidly evolving. So, how does…
Many business owners focus on the acquisition stage of the sales funnel to the exclusion of retention. That’s because people often think of marketing as synonymous with acquisition - the act of attracting customers to your business. Keeping customers, or retention, should be equally if not more important than acquisition. According to Bain & Company, it costs seven times more to attract…
Admit it. As a business owner, you know you secretly dream about prospective customers or clients reading your sales copy or seeing your Facebook ad and instantly shouting, "Yes! That's exactly what I need! It's like you've read my mind! Where do I buy?!" What’s the key to packaging up offerings or writing sales copy that instantly resonates with your…
Author : RICHARD AGU (Researcher and a Freelance Writer) Are you an entrepreneur seeking to establish a business in an alreadysaturated market? At first glance, it might seem daunting and unattainable, yet it is worth trying because taking business decisions that scare you the most will only help you grow. Your decision should not be determined by just the saturation level of your intended…
Author: JACQUELINE WHITMORE (Author, Business Etiquette Expert and Founder of The Protocol School of Palm Beach) When you own your own business, work never ends. There are always more calls to make, more emails to answer and more items in your in-box to sort through. Your to-do list never stops growing. This constant busy-ness can make it hard to take an actual break, whether it’s…
