Marketing

3 Simple Ways to Increase Conversions on Your Website

You've put in a lot of work to get visitors to your website. You've created a simple, engaging website that is easy for your customers to navigate. You've incorporated responsive design to ensure that it's mobile friendly. Keywords have been sprinkled throughout the copy to give the site a boost in SEO rankings. Now all that's left is to sit back and watch the conversions come…

Using a 5 Step Model for Any Public Speech

How can you create persuasive presentations that help you connect with your target audience? Here’s a five-step model I call the TEMPTaction model. It’s created based on an understanding of persuasion, great public-speaking delivery and communication principles. Let’s take a deeper look.   Touch The first “T” in TEMPTaction stands for touch. This doesn’t mean…

How to Create a Standout Personal Brand

Charlamagne Tha God is an influential, often controversial, TV and radio personality, best known for co-hosting New York's Power 105.1 FM’s The Breakfast Club morning show. He also appears on multiple television shows and co-hosts the podcast Brilliant Idiots. If you’re not familiar with him, here’s how he recently introduced himself on a podcast:  “The prime minister…

The Year of the Video: 5 Ways to Master a New Must-Do

Time and time again, video has been heralded as the future of marketing itself. It appears the future finally has arrived, as modern brands can no longer afford to treat the medium as a secondary channel. The data behind video's explosion is rather telling to help understand why video is a must for today's marketers. In short, the numbers don't lie. According to Hubspot,…

6 Tips and Tricks to Get the Most Downloads for Your App

Many startups spend huge amounts of money on advertising, yet neglect app store optimization. App store optimization is the most cost-effective method to organically increase your installs for a couple of reasons: According to Forrester, a staggering 63 percent of all app installs come from general browsing in the app store. By optimizing your app to be discovered through search, you can…

Marketing Tips for E-Commerce Businesses

When you have an e-commerce business, successful marketing requires that you create a brand customers come to recognize, identify with and trust, just as they would a physical business they can visit and experience.  Here are four marketing tips custom-designed for e-commerce businesses. 1. Personalize your marketing messages.  You may never meet an e-commerce customer face to face -- but…