The movement to look -- and feel -- younger continues to be big business, with an endless supply of customers. According to Transparency Market Research, the global anti-aging industry will be worth nearly $200 billion by 2019. The reasons for that growth are clear: All adults have insecurities surrounding aging and thus are potential customers. What truly makes the anti-aging segment exciting is…
Design is a challenging profession, and most designers learn early on in their careers that there are two ways to do it. Some choose to take the entrepreneurial route and launch their own brand, electing to deal with the challenges of production, marketing, and eCommerce. Others decide to leverage the resources of big box brands and design strictly for another company, which often limits their creative…
When a consumer searches for your company, it’s a fairly safe assumption that you want your website to show up first organically. But how do you make sure it’s super easy for customers to find you, no matter what (or where) they’re searching online? To do that, you’ll need to double-check your online presence to make sure that you’re optimizing all the places you could…
The business world seems like it caters to extroverts. And that makes sense: As a business owner, you need charisma to lead a team, negotiate with partners and engage with them regularly. In addition, you need to network with new people and improve your client relationships. For an introvert, therefore, these responsibilities may seem intimidating, or even overwhelming, to deal with. Introverts tend…
After being bored out of my mind working 9 to 5 at IBM, I dreamed of entrepreneurship. Underlying my aspiration was the fantasy that I’d own my calendar, have more freedom and execute my visions quickly, without dealing with the usual corporate politics. Like a lot of people, I thought entrepreneurs were their own boss. Turns out, they’re not. Being an entrepreneur is all about serving…
Entrepreneurs are passionate, busy people. They are focused on many things, probably the most important being marketing their products or services and spreading their brands. In the haste to get the businesses off the ground, they focus on everything but the legal considerations of operating a business. And these are the very things that can bring them down. Don’t let this happen to you. I’m…
