Social media

10 Social Media Trends to Prepare for in 2018

In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices. Next year, social media is poised to create even more disruption as a number of new technological advancements…

A Guide to the Ideal Image Sizes for Your Social Media Posts

This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of August 2017.   You've got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You're all set to make something great! One last thing:…

The ABCs of Facebook Live Video and Why You Need to Get Started Now

Would you like to find a way to reach your target market without a large advertising budget? A way that helps build trust, establishes you as the authority and leader in your niche, and (best of all) brings in leads and cash-paying customers? No problem, I’m just going to need you to rub this magic lamp here, and make a really big wish. Just kidding. The good news is, reaching your target market…

The Impact Of Social Media On Sales

Sales play a vital role in the growth of any business. The sales process is comprised of different practices, and one of them is getting to know your customers and establishing strong relationships with them. Social media, as we all know, connects people and can help businesses get more information about their customers. It enables entrepreneurs to find out how their business is perceived by…

6 Ways Service Based Businesses Can Market on Instagram

Service-based businesses seem to have more trouble with leveraging some of the most powerful networks, such as Instagram, because they’re lacking ideas on what to post. While it may seem like product-based businesses got an easier time promoting themselves on visual-first platforms, by the end of this article, you’ll have no issues with filling up your whole content calendar with exciting…

Data Shows the 3 Things You Need for a Successful Facebook Ad

Facebook has become an advertiser’s not-so-secret weapon. Whether you're organizing a craft beer festival for 21-to-34-year-old Deadmau5 fans in Boulder, Colo.,  or hosting an open house for 26-to-54-year-olds in Vancouver, Facebook has you covered. The ability to hyper-target consumers, over a range of devices, exactly where they are spending a large chunk of their time is extremely…